It’s not a home, its a house -presenting your house for sale

Aug 7, 2014

When it comes time to presenting your home for sale, the number one tip from Kate Bonselaar, a senior stylist at Advantage Property Styling, is to “look at your property as a product to be marketed, as opposed to your home”.

“The first step to selling your home is to change your mindset. Think about what appealed to you when you bought the property and what your needs were at the time,” says Kate.

Emotional attachment can cloud your judgment and, ultimately, this could cost you at sale time. To help you step back from your home and prepare it as a house for sale, focus on these five key areas.

1. Tidy up the exterior

The curb appeal of your house is crucial to the sales process. Replace that dented mailbox, mow your lawn, repaint your door and trim those hedges. These are the first things buyers see and they have a big impact on whether they choose to come inside.

Make sure that all of the outside work is finished before taking any photos of your property for advertising. Positively reflecting your property through print and online media will help attract people to the inspection.

2. Declutter

“The interior of a property will always be important for buyers. The atmosphere of the interior really creates the personality of the property and the lifestyle within,” says Kate.

One of the most important aspects is the furniture. The problem in most cases is that there’s simply too much. Creating a feeling of spaciousness is key to allowing potential buyers to see your house as their home. They may want to decorate in a completely different style than you, which is why it’s important to let them envision your home as a relatively blank canvas.

3. Depersonalise

After getting rid of some of your larger items, it’s time to get rid of the smaller ones. This is where depersonalising comes in.

Kate says that potential buyers need to be able to imagine themselves in the house, which is hard to do when there are pictures of the kids and family dog lining the walls. De-personalising for inspections will also make moving easier once the property is sold.

4. Clean

Once the house feels spacious and uninhabited, comes the fourth step: cleaning. Now’s the time to deep clean the carpets, mop the floors, touch up the cracked paint and change any burnt out light bulbs (lighting is a crucial aspect of a good inspection so don’t skip this one). Be critical of the condition of your property and try to address any issues a potential buyer might have with it.

5. Disappear

The final step is perhaps the easiest. Get out! People coming to inspect your home cannot see themselves living in it if the owner is still there. The same goes for your pets – make sure there is no sign of pets living in the house. Not everyone will love your furry friends as much as you do.