Property Observer – Montrose
29 November 2012
Democratising the rooftops as high-rise penthouses become passé
“The rooftop of early apartment complexes were once home to a simple dreary washing line, but now what’s on the rooftop is almost as important as what is in the newly completed apartment.
All residents in many new high rises are entitled to access rooftops in a trend towards democratisation of the previously sealed off upper levels…
Montrose (pictured above) in North Sydney comprises of 104 apartments over 10 levels with occupants having access to a rooftop cinema.
Curtis Field, director of project marketing at Colliers International, which is marking Montrose, tells Property Observer a rooftop cinema is fairly unusual for an apartment project in Sydney, with the trend starting in Melbourne’s entertainment district retail terraces.
He says the cinema was included in the design to appeal to younger couples and singles who are expected to show interest in Montrose, and he says it will “add some vibrancy” to the project.
The cinema is made to feel like a home cinema and can be booked through the body corporate.
Field says apartments are getting smaller and therefore residents are use the rooftops as common areas for entertaining.
“It offers added value of views and amenities that they [residents] don’t have to pay for.”
Montrose is almost 50% sold.”
Article by Nicola Trotman